Strand is the destination store for bags. Whether you’re looking for fashion, functionality or all of the above, Strand has an extensive range of handbags, travel bags, business bags, school bags, backpacks and of course wallets.

It’s not just the range of bags, it’s the truly great brands and the expertise behind our bags that makes Strand a destination and one of Australia’s largest and most successful specialty retailers.

Proudly Australian grown, the Strand brand heritage dates back to 1927. Our success story can be attributed to our unwavering focus in finding and delivering bags and brands we know you’ll love, supported along the way with strategic acquisition, geographic expansion and organic growth.

Today you can find a Strand store in almost 300 locations throughout Australia and New Zealand.